Professional Experience
SignatureIT Group
Leading complex digital initiatives focused on business automation and advanced e-commerce platforms, while managing and guiding development teams across delivery, execution, and launch.
- Managing multidisciplinary design, UX/UI, development, and technology teams.
- Leading end-to-end delivery of complex digital products, from discovery and specification through deployment and launch.
- Overseeing QA, validation, and release processes to ensure production readiness and business alignment.
- Driving automation, integration, and scalable digital commerce execution across business systems.
- Extensive hands-on experience with project delivery frameworks, coordination processes, and cross-functional execution.
JOOMI
Specializing in leading B2B and B2C commerce systems, information management, and catalog systems.
- End-to-End digital project management (Specification, Planning, Implementation).
- Managing cross-functional teams (R&D, Creative, IT).
- Writing technical specification documents (System architecture, ERP integration, DB schema).
- Detailed Gantt planning and resource allocation.
- Post-launch support and client relationship management.
- Technologies: SQL, ERP (AS400, SAP, Priority), Jira, Confluence.
Shufersal (Trade & Marketing)
Managed sales, marketing, and digital teams for the voucher department.
- Managed digital activity for the department.
- Developed new products for the portfolio.
- Member of the steering team for the organization's ERP system specification.
Featured Projects
Nespresso
E-CommerceA comprehensive e-commerce system for Nespresso customers.
- Advanced product information display and online ordering.
- Complex integrations with multiple systems.
- Advanced portal interface development.
Carter's
Retail E-CommerceLeading children's clothing platform with extensive loyalty program integration.
- Deep integration with customer loyalty clubs.
- High-traffic retail performance optimization.
- Seamless omnichannel experience.
James Richardson
Duty Free CommerceA wide-ranging e-commerce project including two parallel platforms (Pre-order & Catalog).
- Two fully synchronized parallel commerce infrastructures.
- Integration with POS, ERP, and internal systems.
- Real-time promotion and duty-free tax calculation engines.
ACE
Retail PIMTransitioning product platform to a PIM system to manage 100,000+ SKUs.
- Automated management of product links (substitutes, accessories).
- Vendor portal for hundreds of suppliers.
- Drastic performance improvement and data accuracy.
Rivulis
Global B2B CommerceGlobal B2B e-commerce platform for a world leader in micro-irrigation solutions.
- Unified global B2B platform serving distributors worldwide.
- Complex product catalog and configuration logic.
- Deep integration with organizational ERP systems.
Israel Nature and Parks Authority
Government Portal & E-CommerceOne of the largest government content portals in Israel, serving millions of visitors annually with integrated commerce solutions.
- High-scale content delivery for millions of annual users.
- Integrated e-commerce for subscriptions and ticketing.
- Complex digital infrastructure for national park services.